No, this isn’t a question about how much each customer spends, this is about truly appreciating and valuing your customer. Without any customers there is no business! So how do you show your customers that your value them?
Your customers all have one thing in common, they’re all human beings! Emotional, sometimes rational, sometimes impulsive but always human! Showing how much you value people plays a key role in the success and longevity of a business, delivering a good product or service is the first step but showing gratitude, appreciation and interest will strengthen your relationships.
According to Tony Robins there are six fundamental needs that everyone has in common; more information on these needs can be found at his website… https://training.tonyrobbins.com/the-6- human-needs-why-we-do-what-we-do/, one of these needs is Significance, i.e. feeling unique, important, special or needed. By showing your customer’s how much you value them you are demonstrating how significant they are to your business.
Here are some ideas to help you show your customers that you value them.
1. Always take the time to say thank you, showing gratitude for their time, energy, money and support is a basic courtesy but also is a corner stone of excellent customer service.
2. Keep in touch, even if their customer cycle is longer in your profession, it pays to keep the lines of communication open. By proactively nurturing your relationships, giving your customers not only your time, but recommendations, content and updates you will always be memorable. By becoming part of their team, you are positioning yourself as their “go to person” and are more likely to be the trusted advisory or supplier of choice when they need to purchase again.
3. Compliment your customer! It is really important to be genuine with your gestures, but don’t be shy about giving them a pat on the back. When praise is sincere it builds better rapport by acknowledging your customers efforts.
4. Always make an effort with your customer. Stop what you’re doing and give them your undivided attention, make an effort to really listen and understand their needs.