Numbers, our success and failures is measured in numbers. If we’re losing weight the number on the scale or tape measure decreasing signifies a success. If we’re trying to increase profit the numbers on the sales sheet going up allows us to measure our success
We put numbers against everything, how many likes a photo gets on a social platform, how many people engage with a blog post, the number of subscribers to a newsletter… We really have moved into an age where we measure everything, and not just in business but our home life too!
Success or failure doesn’t happen overnight. It is a series of small decisions made or actions taken consistently, which will contribute to either a positive or negative result. Jeff Olson writes about this in his great book The Slight Edge. He talks about how success takes time, and takes the discipline of small almost insignificant actions done consistently over time to achieve results. I love this book, it’s easy to read and a great reference when I need to get back on track. The principal is simple and universal.
My Belief is that we’re used to instant gratification, we’re the NOW generation, picking up the phone and making those calls may not have an impact today. Those conversations may not result in a market appraisal today, it’s as easy not to do as it is to do. And because there’s not always a guarantee we put it off. In my experience the most profitable agents are the ones that make the most connections, have the most touch points with their customers. They’re the ones that are successful as they’re the agents that are memorable to the customer. When the customer’s ready to buy they will naturally call the person they have rapport with, the person that they have some sort of connection with.
So here’s the thing. Just do it. Do it first thing on a morning, pick up the phone, speak to your customers, make it relevant and genuine, but do it religiously and do it NOW!
So what numbers are you measuring today? What does your success funnel look like? How many contacts do you need to make to ensure you have success this month? What does good look like? Which leads are you going to keep in touch with to turn them into prospects, which prospects will in turn become this month’s customers? What disciplines will you adopt to ensure you are travelling along the success path not the failure track?
Subscribe for weekly blog posts!