“If you can’t measure it, you can’t improve it”
“You can’t manage what you can’t measure”
“If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it”
There are so many quotes regarding the concept of measurement against improvement within a business… and many discrepancies as to who said the first two of these quotes- should they be attributed to Peter Drucker or William Thomson?
No matter who first said it or who first analysed the concept, it certainly should resonate within your brand. There is no way to know how to improve unless you have first made the steps to get there…
It is so important for companies to have something in place that can offer an overview and insight into your customers’ thoughts, as this will ultimately increase referrals, retention and, ultimately, profits. Once you have understood your customers’ perceptions, you are then able to decide how to change and adapt to suit their needs- thus being able to improve business overall! This is the most effective cycle for the company… but how will you get there?
That is where BoomerangCRM comes in. We can offer you a platform with a constant flow of feedback which will ensure your management have the opportunity to celebrate excellence, by alerting you to promoters’ feedback immediately, and also an opportunity to address problems. We are able to address any potential issues that otherwise would have gone under the radar.